7Pop builds on a compact setup where live music takes center stage and the audience is close to the stages. Located on the grounds of the old sugar factory in Zevenbergen, the festival offers an intimate experience, allowing visitors to easily switch between acts without covering large distances.

The lineup focuses on pop, rock, and related genres, featuring a mix of emerging acts and established names. For 2026, the lineup includes Wodan Boys, Alice Mae, Magazines, and Jordy Dijkshoorn, complemented by a DJ set from Benjamin Bates, Bluesstruck, and Sugarbeats, as well as a Coldplay tribute by The Scientists. ITS ITS will also be part of the program.

The festival features multiple stages with continuous performances throughout the day and evening. Thanks to its scale, the venue remains easy to navigate, providing space to enjoy various acts without overwhelming crowds.

Previous editions showcased a similar lineup, including renowned Dutch acts such as Van Dik Hout, Splendid, and Wild Romance, alongside fresh talent. With this approach, 7Pop positions itself as a festival with a consistent focus on live pop and rock music in an accessible setting.